How did you come up with the idea of Lysa?
It came from our own desire to make it simpler for ourselves, our friends and our families to save and invest smarter. We realized that the finance industry has not been good at creating affordable solutions that are easy to use. We wanted to change that.
What has been the biggest challenge when building a company in your sector?
There are many challenges that you need to overcome. In the finance industry it is, for example, important that you are able to coordinate many specialities and requirements to create something which is easier to use and more efficient than what already exists.
How do you prepare for the road ahead?
The future is uncertain. The best you can do is to prepare for different scenarios and outcomes. Something that is always in focus, however, is continuously building to be able to create more value for the customer.
